It can be undoubtedly difficult these days to advertise on the web. My dealer partner & I found this information out the hard way. All of us started a small commercial HVAC company way back in 2012 when the internet was still kind of new. It was difficult to get clients to call our cellphone number off the local paper ads, so the two of us decided to advertise on the web. Then, all you had to do was make a facebook page and send out some posts about your local specials. It was simple. Later down the line, everything changed. All of us suddenly l acquired that website advertising for a business is not for amateurs. My dealer partner & I spent almost $600 in the first week & the two of us didn’t see a single boost in sale numbers. All of us were undoubtedly quite aggravated by the results of our advertisements. Each of us was hoping to see a significant boost in sales for HVAC appliances and repair services. All the two of us ended up with was a big internet bill & nothing as far as work for our HVAC technicians and air quality specialists to show for it. Both of us knew the two of us were doing something wrong with the ads game. In 2017, the two of us decided to hire a company to help us with our online heating and cooling website advertising. That advertising campaign was much more successful after that. All of us still spent a lot of currency to get our name out to clients, however after getting help, our HVAC company finally started to show an increase in sales & new clients.