Online marketing completely changed the game

If you had told myself and Ed 25 years ago that online marketing would be the way of the future, We would have laughed.

I am not a lady who favors change, plus because of that I believed that the way people advertised at the time would always stay the same.

Besides, who in their right mind would ever want to spend their afternoons behind a screen? Well my comments didn’t exactly age well because nowadays that seems to be all people do is to spend time on their phones plus their laptops. Regardless, I wasn’t fond of the idea of change, plus so for the next 10 years, Ed and I stuck with traditional methods of using ads in newspapers. However, Ed and I should have known that I could not continue this way, plus over time, I saw the amount of shoppers I got each year decrease. My small cooling system company was losing money, plus I had to do something. Ed, who was honestly tech savvy, commanded trying digital marketing. That was the last thing I wanted to hear, however I didn’t want to see my small corporation diminish any further either. My child helped myself and others save money by not going with a marketing company. Ed already had knowledge of things adore SEO, SEM plus PPC. Ed first taught myself and others about PPC, spend money per click, plus how using ads adore this could benefit my company. Then it was SEO, search engine optimization, plus using keywords to attract more traffic to my site. Before long, I was getting more calls from shoppers than I had in years! I was stunned at what digital marketing could do.

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