The business I run offers two unlisted pricing tiers. When people from the community book my services, I offer them my normal price. When tourists and outsiders book my services, I charge them a special rate – which is roughly twice as much as I charge the locals. None of this is written down officially, of course, because it’s in a legal gray area. I’ll talk about it here, but I won’t say the name of my company, just in case. I don’t feel guilty about it at all, because the tourists who visit our town tend to be stunningly wealthy, and don’t seem to care about spending a few hundred extra dollars on their heating and cooling systems. In fact I found that rich people are more comfortable being overcharged for HVAC services, as crazy as that sounds. To people like me who value a dollar, you look for the best deals, but to the rich they think that paying more for HVAC services means you get better results. To them money is everything, so they assume the high-priced HVAC contractor is more reputable than the value brand provider. This is why I offer two HVAC pricing tiers, because I don’t want to rip off any of my friends and neighbors. I like taking care of my community, and offering good HVAC service at a fair price, but for the tourists with money to burn I will take full advantage of them! If this town ever loses its tourism business, I might have to start raising my HVAC rates for everyone.