One online marketing expert talked to me about venue ads placed on the internet for my business which is heating, ventilation and AC repairs.
She was looking to use PPC advertising but I shrugged.
I knew everything sounded very costly. All of us were told that paperclick and PPC were the same thing. You basically bid for placement of advertisements online. If a person clicks on your ad and goes directly to the website, you have to pay an amount of what you did. Of course it could be 1 cent or even various dollars. It is dependent on the person and how much they want to pay to a prospective customer. I knew that it would be costly for this customer acquisition. I paid the person for web development and also on my marketing but I could not figure out what I was going to do to pay someone just to look at my website. Search engine optimization was important. Search engine optimization provides our internet with some way to find the website. When it is forwarded to people that are doing searches, SEO is important or else the website will be noticed. I looked at everyone and found out that PPC definitely sounded costly. If they click the ad then click another ad, you still have to pay. There are some occasions when this happens in accidental clicks so I decided to think about my decision before I actually pulled the trigger on the advertising campaign. All of us only had a couple of afternoons to finish the project.